Mountain Light/Time

Lorna Mills

Moving Image Art Fair, TRANSFER

In partnership with Moving Image, Times Square Arts brought Lorna Mills’ brief GIF of a sunrise over a mountain to Times Square’s electronic billboards from 11:57 pm to midnight every night in March, 2016. This project was a part of Midnight Moment, a monthly presentation by The Times Square Advertising Coalition (TSAC) and Times Square Arts.

Mountain Light/Time was an animated GIF collage of a speedy sunrise over mountaintops, with each loop timed to match the duration of a deep breath. The collage created a virtual inhalation and exhalation of mountain air and light in the middle of Times Square.

Image courtesy of the artist.