I Promise to Love You

Tracey Emin


Tracey Emin, cited by many as Britain's most important contemporary artist, was the February 2013 artist for Midnight Moment, presented by the Times Square Advertising Coalition (TSAC) and Times Square Arts. s[edition], the curatorial partner for this month’s project, provided the six Emin works.

Tracey Emin's moving series of neonworks, I Promise To Love You, was comprised of six written love messages animated especially for Midnight Moment. In this unique moving image, the glowing words—made of neon lights—slowly spelled themselves out, as if being written by a ghost or an invisible presence. The gentle electric pulsing of the lettering gradually built into a powerful potent red, leaving the viewer in no doubt about the power of love.

Times Square, famous for its neon lighting displays, was the perfect venue for the premiere for Emin’s animation. s[edition], the leading platform used by the world’s most recognized artists to distribute art digitally, has been instrumental in working directly with Emin to brought this project to life.

Tracey Emin’s art is one of disclosure, using her life events as inspiration for works ranging from painting, drawing, video and installation, to photography, needlework and sculpture. Emin can revealsher hopes, humiliations, failures and successes in candid and, at times, excoriating work that is frequently both tragic and humorous. Many of her pieces use words, phrases or handwritten texts; she once said 'it's my words that actually make my art quite unique.'