1st Amendment (excerpts)

Andrew Sloat

AIGA, Times Square Advertising Coalition

A place like Times Square can exist only because the rights of free speech and assembly are broadly defined and protected in America. And yet, in an urban environment these freedoms are also constantly negotiated. For October 2013's Midnight Moment, a twelve-channel video celebrated the simple words that make this globally famous place possible, using a few of the basic elements that form Times Square: color, words and movement. By placing the text amidst the swirling masses who have come to witness the most famous crossroads of individual and commercial speech, this film asked the viewer to pause and reflect on the condition of our elemental freedoms, which we sometimes take for granted.

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