New York, NY – April 10, 2018 – Times Square Arts announced today that they have partnered with The ADVERTISING Club of New York and are seeking submissions of original moving image art from artists working in the field of advertising. The winner’s work will be exhibited on participating electronic billboards in Times Square as the Midnight Moment, appearing from 11:57 PM – 12:00 AM for the full month of October 2018 in celebration of the 15th edition of Advertising Week New York, the premiere event for marketing, brand, advertising, and technology professionals. The submission deadline for final works is May 27, 2018.
Midnight Moment is the world’s largest, longest-running digital art exhibition, synchronized on electronic billboards throughout Times Square nightly from 11:57pm to midnight. Presented by the Times Square Advertising Coalition and curated by Times Square Arts since 2012, it has an estimated annual viewership of 2.5 million.
Tim Tompkins, President of the Times Square Alliance, said, “Last year’s partnership with Advertising Week New York pushed artistic boundaries by showing global boundaries. This year, we look forward to once again celebrating the creativity and artistry of the advertising industry on the digital screens of Times Square, one of the most prominent advertising venues in the world.”
Gina Grillo, President and CEO of The Advertising Club of New York, said, “We are thrilled to bring this once in a lifetime opportunity to our members and the creative community at large. Imagine the impact of seeing your work take over Times Square for a full month - very cool. Let’s get those submissions in!”
Mari Kim, President of Stillwell Partners, said, “Times Square is a rich part of Advertising Week’s history and it’s terrific to play a role in bringing new ideas to the global entertainment hub” said Mari Kim Novak, President of Advertising Week. “This partnership provides an unique opportunity for artists in the advertising world to pursue and showcase their personal passions while revealing the true driving creative force behind the industry.”
In connection to Advertising Week’s partnership with The Advertising Club, artists (working individually or in collaborative teams) are invited to submit their artistic, digital content. For full technical specifications, submission guidelines and a link to the online application, please visit: http://arts.timessquarenyc.org/times-square-arts/projects/october-2018-midnight-moment/index.aspx
Times Square Arts, the public art program of the Times Square Alliance, is the largest public platform for innovative contemporary performance and visual arts. With 312,000 daily visitors to New York City’s Times Square, it is one of the highest profile public arts programs and since its inception, Times Square Arts has featured works by a diverse group of more than five dozen prominent and emerging artists. Visit TimesSquareNYC.org/Arts for more information. Follow us on Twitter and Instagram at @TSqArts.
The Times Square Advertising Coalition represents the key branding, marketing and advertising stakeholders in New York City's Times Square. The Association works to ensure that Times Square remains the most colorful and vibrant commercial corridor on earth, guaranteeing optimal brand exposure and excitement for its media partners.
Since it began in 2004 led by co-founders Matt Scheckner and Lance Pillersdorf, Advertising Week has evolved into the # 1 business-to-business event in New York cutting across all industries and has expanded rapidly across the globe replicating its signature formula blending thought leadership on the business of the business by day and show business by night. The Week now enjoys a global footprint with editions in London, Tokyo, Mexico City and Sydney and via AW360 has extended the thought leadership platform beyond the events onto smartphones and tablets the year-round. Advertising Week is produced globally by New York-based Stillwell Partners.
The Advertising Club of New York is a non-profit organization for corporate and individual members in the advertising, media, marketing and ad-tech industries. We provide education and networking opportunities to enhance professional development + expose members to innovation and technology + provide access to influencers/companies across the entire advertising ecosystem, from agencies to marketers. In addition, to our #i’mPART ground-breaking diversity programs via our Foundation, we oversee The International ANDY Awards, which predicts the best creative ideas of the year.
For Times Square Arts:
212.452.5234 | TJWitham@TimesSquareNYC.org
212.843.9216 | MWayne@Rubenstein.com