Video Creates Meditative & Immersive Experience to Offer Decompression From the Stresses of Everyday Life
(NEW YORK, NY - January 28, 2022) — Times Square Arts, the largest public platform for contemporary performance and visual arts, is pleased to present Continuum by artist Krista Kim for the month of February as part of the organization’s signature Midnight Moment series. Midnight Moment is the world’s largest, longest-running digital art exhibition, synchronized on over 90 electronic billboards throughout Times Square nightly from 11:57pm to midnight.
Krista Kim’s Continuum is a soothing visual meditation using light that fosters a uniquely calming experience, urgently needed as the world persists through a pandemic that has disrupted and transformed our everyday lives, mental health and well-being. Kim’s peaceful digital reflection marks a notable pause to the non-stop, lively atmosphere of Times Square, offering a profound sense of peace to the masses on a monumental scale. The large-scale artwork was produced in collaboration with Efren Mur.
Kim’s work sits at the intersection of abstract artists like Mark Rothko and light and space artist James Turrell, blending calming colorscapes with vivid saturations to create an optimum immersive experience for viewers. She uses a massive database of LED light photography, photoshop, binary code and dynamic software along with the best digital printers and progressive engineers, in order to produce her vibrant colorscapes and bold works of art.
She alludes to the beauty and transcendence of technology and digitization through her art, hoping to shift her audience into a state of positive digital consciousness. Kim compares her intentions behind Continuum to ancient Japanese Zen gardens, in the hopes that her public artwork creates a communal space that imparts a sense of meditativeness and allows people to decompress from the stresses of everyday life using the digital language of our times.
In 2014, Krista Kim founded a movement called Techism, which places art and technology as companions, rather than opposing forces, in meeting the next wave of human expression – digital humanism. Techism was born out of response to society’s overdependence on technology and aims to take on the task of creating a new culture that discovers collective humanity in the digital age.
ABOUT KRISTA KIM
Krista Kim is a contemporary artist and founder of the Techism movement (2014), whose work explores the concept of the digital consciousness. Her interest in digital technology and its revolutionary effects on human perception, media, social structures, and communication had led her to work in both digital and physical realms. Having developed her signature language of shifting gradients using digital software since 2012, her works on glass and plexi hypnotize its viewers into a trance of tranquility while her video works provide meditative experiences of color and light.
Most recently in 2020, Kim continued to explore the creative potential to utilize screens as digital instruments of well-being by creating 'Mars House': a completely virtual environment using her digital zen philosophy as the first “Metaverse home” for sale as an NFT in history in March, 2021. The piece received global acclaim and in March 2021 was the highest-grossing sale on an NFT on SuperRare.
ABOUT TIMES SQUARE ARTS
Times Square Arts, the public art program of the Times Square Alliance, collaborates with contemporary artists and cultural institutions to experiment and engage with one of the world's most iconic urban places. Through the Square's electronic billboards, public plazas, vacant areas and popular venues, and the Alliance's own online landscape, Times Square Arts invites leading contemporary creators, such as Mel Chin, Tracey Emin, Jeffrey Gibson, Ryan McGinley, Yoko Ono, and Kehinde Wiley, to help the public see Times Square in new ways. Times Square has always been a place of risk, innovation and creativity, and the Arts Program ensures these qualities remain central to the district's unique identity.
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